Adobe Flashs Perfect Alternative to Creating Web Videos and Animations

Pressbox (Press Release) - What makes HTML5 the perfect alternative to the use of Adobe Flash? Though HTML5 was primarily developed for creating websites, its many capabilities also allowed web developers to produce the same animation and movies in which Adobe Flash has been known for. But how true is the rumor that HTML5 will replace the use of Adobe Flash in web development?

Capabilities of HTML5
HTML5, according to many web design Manila experts, was created as a response to the observation that the HTML and XHTML in common use on the World Wide Web are a mixture of features introduced by various specifications, along with those introduced by software products such as web browsers, those established by common practice, and the many syntax errors in existing web documents.

In particular, HTML5 adds many new syntactical features. These include the new video, audio and canvas elements, which are used to.... Read more here: http://www.pressbox.co.uk/detailed/Internet/Adobe_Flashs_Perfect_Alternative_to_Creating_Web_Videos_and_Animations_871340.html

Taking Out the Tables on Web Designers

The use of the Internet back when it was first introduced to the public was to pass information, share scientific documents and research papers online. But as it grew, the Internet has expanded from the academic and research world into a media used for a wide sets of purposes including marketing and advertising. The need for the improvement of the visual appearances of website also became apparent. Web designers have sought ways to improve the layout of web pages presented to the end users. One way of organizing and controlling every element found in a websites is through the use of tables and spacers.

The use of tables became popular in web page designing, but also posed several problems. Because of web pages designed with tables nested inside another table have, HTML files became larger which in turn use more bandwidth than documents with simpler formatting. Furthermore, when a table based layout is linearized, for example when being parsed by a screen reader or a search engine, the resulting order of the content can be somewhat jumbled and confusing. Visit a web designers Philippines site to learn more about tableless web designs.

Editors such as the popular Macromedia Dreamweaver (now Adobe Dreamweaver) that arrived in the 1990s have provided a more convenient and easier way for web designers to design a web page layout. Such editors indirectly encourage extensive use of nested tables to position design elements. As designers edit their documents in these editors, code is added to the document which is sometimes unnecessary. Furthermore, unskilled designers may use tables more than required when using a WYSIWYG editor.

As the dotcom boom receded in 2001 and the Web development industry shrank, coders with more industry experience were in higher demand. In a large number of cases UI development was carried out by coders with greater knowledge of good coding practice. It was around this time that many became critical of messy coding practices and the idea of tableless design began to grow.

Cascading Style Sheets (CSS) were developed to improve the separation between design and content, and move back towards a semantic organization of content on the Web. The term "tableless design implies the use of CSS to position HTML elements on the page but it should be noted that tables and CSS are not mutually exclusive. Many experienced HTML coders use CSS to manipulate tables frequently. Learn more about CSS by visiting a Web designers Philippines site.

Advantages of Tableless Websites
There are 3 main advantages why a tableless web design is much more user-efficient than the typical use of tables. These advantages are Accessibility, Bandwidth Efficient, and Maintainability.

Accessibility
As a result of the separation of design (CSS) and structure (HTML), it is also possible to provide different layouts for different devices, e.g. handhelds, mobile phones, etc. It is also possible to specify a different style sheet for print, e.g. to hide or modify the appearance of advertisements or navigation elements that are irrelevant and a nuisance in the printable version of the page.

Bandwidth Efficient
Using external style sheets to position page elements means more mark up language may be cached and further reduce download times for subsequent pages using the same resources. Poor implementation of tableless design can result in many more lines of code used per page element which can increase download time. Tables have a defined set of rules which are clear and concise while tableless design often involves working around browser inconsistencies.

Maintainability
In tableless layout using CSS, virtually all of the layout information resides in one place: the CSS document. Because the layout information is centralized, these changes can be made quickly and globally by default. The HTML files themselves do not, usually, need to be adjusted when making layout changes. If they do, it is usually to add class-tags to specific markup elements or to change the grouping of various sections with respect to one another. For more information about Tableless web designs, its uses and its effective, then visit an online web designers Philippines site to learn more.

Learning About SEO

Other than these popular Internet Marketing techniques, many online businesses around the world had used a popular and powerful type of Internet Marketing technique that allowed them to increase the volume of visitors to their website. This is SEO.

There are many popular Internet Marketing techniques used today, such as PPC, banner advertisements, as well as Social Media Marketing. However, other than these popular Internet Marketing techniques, many online businesses around the world had used a popular and powerful type of Internet Marketing technique that allowed them to increase the volume of visitors to their website. This is SEO.

What is SEO?

SEO or Search Engine Optimization is one of today’s most popular Internet Marketing techniques used in the market today. According to many SEO Philippines experts, part of what made it popular is because of its powerful method of increasing the number of visitors visiting a website, and this is through the use of search engines.

Major search engines such as Google, Yahoo!, and Bing are said to drive the most traffic in all of the World Wide Web, other than Facebook. Because of its larger market share, search engines became a popular medium for marketing. It was also because of this that SEM or Search Engine Marketing techniques became popular, in which one of those is SEO.

Techniques in SEO

There are many techniques used in SEO ever since it was established as a type of Internet Marketing technique. But because of its collection of techniques, many SEO experts decided to divide these into two different methods, the on-page and off-page SEO.

According to many SEO Philippines experts, on-page SEO is a process of improving a website’s accessibility in search engines by making it more “search engine friendly”. This is done by improving the website itself, from its content to its coding.

Off-page SEO, on the other hand, is a process of improving a website’s authority in the World Wide Web. This is by creating unique and useful information, or by creating backlinks for their websites. Other than just increasing its accessibility, this also determines how well a website will rank in search engines, particularly when targeting a specific keyword.

White Hat and Black Hat of SEO

SEO techniques are also divided between two different methods, the White Hat SEO technique and Black Hat SEO technique. White Hat SEO is a process of SEO which follows the proper way of improving a website’s accessibility from search engines. Black Hat SEO, on the other hand, makes use of techniques which aims to deceive or manipulate the SERPs or Search Engine Result Pages.

However, other than White Hat and Black Hat SEO techniques, there are also a number of SEO techniques which can also be considered as a Gray Hat SEO technique. Gray Hat SEO techniques are types of SEO which can be both White Hat and Black Hat. One popular example of those SEO techniques are link buying.

How to do a Successful SEO Campaign

SEO or Search Engine Optimization is considered as one of the most popular and successful Internet Marketing techniques used by web masters today. However, there are several factors that web masters should consider for an SEO campaign to become successful. Here are some tips on how to make SEO successful:

How to do a Successful SEO Campaign SEO involves the use of different techniques which aims to increase a website’s ranking in a specific search query. But other than just targeting search engines, such as Google, SEO can also increase a website’s visibility all over the World Wide Web by simply building up backlinks coming from different websites, such as using Blogs, Article Directories, Press Releases, Forums, and many other forms of link building techniques.

However, the success of the campaign does not only end with link building, or any other SEO techniques used to improve a website’s authority in World Wide Web market. Its success may also depend on how well the website is built.

Good Website + Good SEO = Successful Campaign! Teamwork is what makes any campaign successful. And in SEO, working with web designers and developers are what makes any SEO campaign successful.

According to many SEO experts, such as those from seo Philippines companies, SEO and web design and development work hand-in-hand, just like any Online Marketing techniques. However, SEO takes a more hands-on approach compared to most types of Internet Marketing. This is with its On-Page Optimization.
Read more...

Importance of SEO in Internet Marketing

SEO is one of the most popular Internet Marketing techniques used in the market today. So what kinds of benefits can SEO offer that made it a popular and powerful Internet Marketing technique?

There are many popular types of Internet Marketing techniques used in the World Wide Web market. One of the most popular, according to many experts, is SEO. So what made SEO a popular type of Internet Marketing technique?

Importance of SEO in Internet Marketing

Other than SEO, there are many other popular types of Internet Marketing techniques used in the market today, such as PPC or Pay-Per-Click and Social Media Marketing. However, many are still using SEO as their main marketing technique for their online business success. So what are the reasons why SEO became a very popular Internet Marketing Technique?

Tapping on the Largest Market

The reason why SEO became a popular, and a very powerful, Internet Marketing technique is that it taps on an abundant source of market, which is search engines. Search engines, such as Google, are widely used tools which allows users to quickly surf the net, particularly if their looking for a specific information online. According to many Philippine seo experts, ti is because of this that SEO became a very powerful tool in Internet Marketing, which will allow websites to gain larger volumes of visitors compared to other popular Internet Marketing techniques.

However, this can only be possible if a website is able to get to a search engine’s top 10 SERPs or Search Engine Result Pages. And this is where the bulk of SEO work is found, to increase the website’s relevance in a specific search query, or keyword.

Natural Growth of Visitors

Another popular reason why SEO is popular is because many of its techniques are aimed to increase the volume of natural visits from search engines. Because of this, online businesses such as an e-commerce website can benefit from this increase of visitors.

Affordable

Although SEO services are usually expensive, particularly for many larger online businesses, SEO can still be considered as one of the most affordable Internet Marketing technique due to the fact that anyone, with enough willingness, can learn how SEO works. And unlike PPC, SEO can be achieved with zero budget.

Limitations

Although powerful, SEO has its limitations. SEO is used to increase the volume of visitors visiting a website. However, according to many Philippine seo experts, SEO is usually not responsible of increasing sales. Sales can only be achieved in other Internet Marketing techniques, such as through the improvement of their website.

SEO of Today

What really made SEO a very popular and in-demand Internet Marketing technique is that it also aims to make the website an authority in World Wide Web market through the use of several popular techniques.

What are the benefits of using SEO or Search Engine Optimization as an Internet Marketing technique? According to many SEO experts, SEO had become a very in-demand and popular Internet Marketing technique due to its capability to improve a website’s visibility in search engines, like in Google, Yahoo!, and Bing.

However, what really made SEO a very popular and in-demand Internet Marketing technique is that it also aims to make the website an authority in World Wide Web market through the use of several popular techniques.

What Made SEO Popular

Other than just the idea of improving a website’s visibility in search engines, such as by aiming to get to the top 10 spot of a specific search query, SEO had also evolved into a type of Internet Marketing technique that aims to enhance a website’s authority in its own market.

SEO in the Past

According to many seo philippines experts, SEO started with the sole purpose of increasing website’s ranking in a specific search query or keyword used by Internet users. Techniques involved in early SEO campaigns are just to improve the website’s ranking in search engines, such as typical link building techniques.

Today, however, SEO had dramatically changed which involves a number of techniques that not only offer a stable spot in the top 10 search engine result pages or SERPs, but can also create a community which will be their main source of income.

SEO of Today

Many of today’s techniques involve the improvement of a website’s authority in the World Wide Web market by attracting the kind of people which will be their main target by using several techniques that will prove very useful for them. A popular example is link bait.

Link bait is considered as the most powerful SEO technique. This is because it can generate large amounts of natural links which would take a lot of time to do it alone. This is by offering them information worth sharing with others through the use of several social media websites, such as in social bookmarking and social networking.

But other than just the build-up of natural links, link bait can also be used to make a website an authority in its own market by giving information which would make them an expert in their field. This is one way of how SEO is currently done in today’s modern competition.

Others involve the use of social media, particularly social networking sites such as Facebook and Twitter, which, according to many SEO Philippines experts, had now become a separate Internet Marketing technique called SMO or Social Media Optimization.

Strengths and Weaknesses of SEO

One of the most popular Internet Marketing technique used in the market today is Search Engine Optimization, or simply known as SEO. It is also considered as one of the cheapest, yet one of the most powerful Internet Marketing technique used in the industry.


Strengths of SEO
According to many experts, SEO is considered as one of the most successful and powerful Internet Marketing technique. Part of the reason why is because of its effectiveness in increasing a website’s traffic through search engines, particularly among major search engines such as Google, Yahoo!, and Bing.
Because search engines are highly visited and used tool for surfing the Internet, many online marketers used this as their main market to increase their business’ success in the World Wide Web. This is when SEM or Search Engine Marketing was first developed.

Before SEO, there where other popular SEM techniques used in the market, usually involving paid placements such as the popular PPC (Pay-Per-Click), contextual advertising, and even a paid inclusion which involves paying a search engine company to include their website in a specific keyword.

Eventually, SEO was introduced in the market. Although similar in their target, SEO and SEM are different Internet Marketing techniques. The first difference is that SEM uses paid inclusion while SEO makes use of several techniques which aims to improve or “optimize” a website to achieve higher ranking in search results via the process of selecting specific keyword expressions associated to the website. And compared to SEM, SEO is usually free of charge (although hiring an SEO company is usually very expensive).

Its less expensive costs is one of its many strengths, ....... (read more ..)

Effects of Google’s New Algorithm in SEO

Recently, Google had made a significant change in their algorithm to answer the growing concern about a number of new black hat SEO techniques. But what effects can this do to SEO practices?

Most SEO specialists and experts around the world focuses mainly on the algorithm of Google. This is due to the fact that Google has a total market share of 91% (based on the study made in 2010) compared to other major search engines in the market such as Yahoo! and Bing. This is the reason why most techniques used by SEO specialists and experts deals with increasing their website’s relevance in Google’s SERPs or search engine result pages.

Because of this, Google had continuously made several changes in their algorithm due to the many deceptive SEO techniques used by many webmasters. And recently, Google had announced a major change in it’s algorithm, affecting 11.8% of its previous algorithm, to combat the growing concern about duplicate contents, content farming, as well as “dead” websites.

Details about Google’s Major Algorithm Change
According to the announcement made by Google, this major update aims to reduce rankings of low quality websites, websites which are normally of no use for users (but useful for SEO specialists), as well as those websites with duplicate contents such as article sites and a few press releases. This, however, does bode well for many SEO specialists that strongly follows the search engine guidelines.

According to many seo philippines experts, this new algorithm also aims to further improve the rankings of high-quality websites, which are websites that offer fresh and unique contents based on information that will pose very useful for Google’s users.

What Changes will this make in SEO?
According to many SEO Philippines experts, there have been a number of major changes within the usual process of SEO. Many SEO specialists and experts have said that since the major change, many of their websites, which mostly runs in black hat SEO techniques, had significantly dropped due to the fact that most of their links were made irrelevant in Google’s new algorithm.

However, many websites, particularly with those that generates unique and fresh contents every day such as blogs, have significantly risen in Google’s SERPs due to this new change in algorithm. Because of this, many SEO experts have said that the best way to rank higher in today’s algorithm is by branding through unique and high-quality contents.

Many seo philippines experts have also said that link building still a very effective way in SEO, though they may have to change their ways to improve their links such as not linking to duplicate contents and producing unique and fresh content for the use of people.

SEO And Its Aspects

Although popular, many have found out that SEO is much more complicated than other methods of Internet marketing. And that its techniques and methods involve a lot a of dedication as well as expertise in world of Internet marketing and technical issues pertaining to website design.

SEO or search engine optimization is one of the top methods used in Internet marketing today. What made it popular is because of its "natural" methods to get users to visit a website via search engines, particularly with Google, Yahoo!, and many other popular search engines. Unlike SEM or search engine marketing, which uses paid inclusion, SEO involves the use of techniques which improves the quality of traffic to a website through natural or unpaid inclusion. 

However, many find that SEO is much more complicated than other methods of Internet marketing. And that its techniques and methods involve a lot a of dedication as well as expertise in world of Internet marketing and technical issues pertaining to website design. So what are the usual things that goes through SEO? 

Technical aspects of SEO

SEO involves techniques which makes use of both the website itself as well as external factors which are used to further improve a website's visibility as well as quality of traffic coming from search engines. Factors used in the website are typically known in the industry as on-page SEO while the external factors are known as off-page SEO. The main objective of on-page SEO is about making a website more "search engine friendly" while off-page SEO is more about improving a website's traffic in search engines or in other popular social networking sites.

On-page SEO

On-page SEO involves the use of techniques which is directed to make a website more search engine friendly. Before an SEO campaign starts, SEO specialists or consultants would usually inspect a website if its search engine friendly or not. They would usually commence with the off-page SEO if the website is friendly enough, but if not, several changes would be done within a website, usually through its content and codes. 

The reason why on-page SEO is very important is because search engines, such as Google, makes use of crawlers or search engine spiders to crawl through a website's content as well as codes and fetch important information that users may eventually search for. By improving one's content as well as its codes, it would increase the chance of that website getting indexed. 

This part of SEO may involves technical skills in markup languages. This is the reason why many SEO consultants may ask assistance from a web specialist, such as a designer or a developer. However, because of CMS or content management systems, this practice became a lot more easier. 

Off-page SEO

Here is the bulk of every SEO campaigns. Although the on-page factors are important, its use can only go as far as making their site relevant to specific queries or searches. Off-page factors, however, improves the quality of traffic to a website through the use of many methods. One popular method used in off-page SEO is link building. 

Link building is considered in the market as one of the oldest, yet still one of the most powerful technique used in SEO. According to many professionals, such as those from seo philippines specialists, link building is just a term used to define a family of techniques used in SEO. Popular techniques in link building includes one-way links and three-way linking. 

One-way linking in SEO

One-way linking is a technique used in off-page SEO which is considered as the standard in any SEO campaigns. Although not considered as the first technique used in SEO, one-way linking is known for its effectiveness in SEO. According to many SEO Philippines specialists, this type of link building is considered more natural in the eyes of search engines compared to its predecessor. Popular techniques of one-way linking includes blog comments, forum posting, as well as link bait, the latter being the most powerful. 

Three-way linking is a method which were influenced by the first technique used in SEO link building, the reciprocal linking. However, according to experts, Three-way linking creates more "natural" links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.

Illicit use

Like many other Internet marketing techniques, SEO is also known for its illegal methods. These methods are called black hat SEO, which is distinct to another popular SEO term the white hat SEO. According to many professionals such as those from seo Philippines companies, black hat SEO tends to produce a much faster results than white hat. However, websites using black hat SEO techniques is punishable by search engines, such as banning a website from their indexes, if caught.

Methods Of Getting Indexed

There are many ways in which a website could get indexed by search engines. One method is through submitting one's website, another is through on-page factors including cross-linking, keyword rich contents, URL optimization, and meta tags.

 

Getting indexed is one of the many main purposes of SEO or search engine optimization. After a website is developed and uploaded on the internet, making it available for use of public users, internet marketing techniques are then employed to make their website more visible on the internet. One of the most popular techniques used is SEO, or search engine optimization.

There are many methods employed in an SEO campaign. One of the most important is techniques used on how a website could get indexed. One way is through submitting one's website to different web directories. According to SEO Philippines consultants, examples of web directories are these two major directories, the Yahoo Directory and the Open Directory Project in which both require manual submission and human editorial review.

However, some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Google, on the other hand, offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.

Other than submitting one's website or XML sitemap to a web directories, other methods are also used to increase a website's visibility in the web through optimizing on-page factors such as inside linking and code optimization. According to seo philippines consultants, these other methods are more popularly known in the market as On-Page SEO. On-page SEO techniques include:

·         Cross-linking or inside linking - This technique involves placing links that points inside the website, or cross linking between pages of the same website. Giving more links to main pages of the website, to increase PageRank used by search engines.

·         Keyword rich contents - Content is very important in SEO. Keyword rich text in the webpage and key phrases, so as to match all search queries. HTML codes such as Alt Tags and Title Tags are also used to contain several keywords.

·         URL optimization - Optimizing the website's URL is also important by containing several keywords.

·         Meta Tags - These are also popular mainly because of its importance in search engine crawlers. However, according to SEO Philippines consultants, its importance in SEO have reduced recently due to search engine taking of its weight in ranking.

seo philippines

Increase your website’s visibility through Search Engine Optimization (SEO) and Social Media Optimization (SMO)

Every day, 30,000 new websites are launched on the Internet, each one competing for the attention of a rapidly expanding, notoriously fickle Internet surfing population. The overwhelming majority of Internet users go online for three major activities: get information, purchase products or services, and interact with other Internet users. The company that does not find ways to help these consumers achieve their goals will be left behind by the global revolution.

Take a moment to try the following exercise:

• Perform a keyword search: enter a term specific to your business (this can be your product or your service).
• Does your business appear at the top of the results?
• If not, scroll down (beneath your competitors) until you find your business.
• Don’t be disappointed – we can bring you up to the top spot.

Bring in more people who are already looking for you and turn them into satisfied customers

One of the most frustrating experiences of Internet users happens when they try to search for your company and cannot find you. Whether these users are looking specifically for you, or for the type of products or services you provide, if you can lead them to your website, half the work may be good as done.

Optimind Technology Solutions specializes in search engine optimization (seo philippines) and social media optimization (SMO) that deliver results that count. Using a variety of tried and tested processes, we at Optimind virtually guarantee an increase in the number of visitors to your website, as well as an increase in the conversion of these visitors from surfers to actual customers of your product or service.

Our SEO portfolio boasts the country's top companies and several international accounts

Optimind’s SEO and SMO activities are designed specifically to:

• Increase the linkability of your website through design and content.

We create your website using attractive design and usability strategies based on your branding to increase the likelihood of their returning to your website regularly. Plus, we populate it with quality content, ensuring all the information they need to make to make an informed decision is readily available to your visitors.

• Provide value to your customers.

Every Optimind-designed website is built to attract visitors without hard selling your product or service. Instead, it prioritizes the value of the website and your product or service, making the value proposition an easier sell and more memorable experience.

Interested? Please call +13475156660 or use our contact form to get more information.