Learning about Facebook’s Capability for Successful Internet Marketing

Facebook is one of today’s most visited websites in the World Wide Web. And it was because of this that Facebook became the popular place to market a business which in turn led to the growth of an Internet Marketing technique that focuses mainly on Facebook and other popular social media sites. This is SMO or Social Media Optimization.

What is Social Media Optimization?

Social Media Optimization, or SMO, is a type of Internet Marketing technique which involves mainly marketing the business through the use of several different social networking sites. And one of the most popular is Facebook.

Why Facebook?

According to many Internet Marketing experts, SMO evolved from SEO (Search Engine Optimization) in which one of their most popular technique is the use of social networking sites not only to create one-way links, but also to promote a business in a social networking hub. One of those that SEO have used is Facebook.

Facebook, though more popularly known for its use as a way for people to connect with friends and relative, or to meet new friends not only locally, but globally, Facebook had also incorporated a way for businesses to interact with their customers and clients, as well as a way to market their business through the millions and millions of people subscribed to Facebook.

Popular Facebook Marketing Techniques 

There are many popular techniques used in Facebook today to market their business through Facebook. Some of the most popular are Facebook pages, Facebook Ads, as well as through Facebook applications which led to the growth of facebook applications developers today.

Facebook Page 

One of the first way to use Facebook as a marketing tool is by creating a Facebook page. Facebook had evolved to incorporate a page solely for businesses. But unlike the first time in which Facebook business pages was used, these pages now has the tool that marketers can use to measure their success in Facebook marketing.

Facebook Ads 

Another popular use of Facebook in Internet Marketing is its Ads. Similar to how Google Ads works, Facebook Ads allows for strategic targeting of customers and clients by taking note of their interests. This way, businesses can easily target their clients. However, unlike the use of Facebook pages, Facebook Ads require a fee.

Facebook Applications (Apps) 

Facebook Applications, or Apps, have also been used as a marketing tool in Facebook. Rather than to use ads, many businesses have hired expert Philippines web developer which can provide them a way to market their business without having to be too obvious as to scare their clients or customers. One popular way is to use Facebook games, which are also considered as apps, to market their business, such as their products and services.

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