SEO And Its Aspects

Although popular, many have found out that SEO is much more complicated than other methods of Internet marketing. And that its techniques and methods involve a lot a of dedication as well as expertise in world of Internet marketing and technical issues pertaining to website design.

SEO or search engine optimization is one of the top methods used in Internet marketing today. What made it popular is because of its "natural" methods to get users to visit a website via search engines, particularly with Google, Yahoo!, and many other popular search engines. Unlike SEM or search engine marketing, which uses paid inclusion, SEO involves the use of techniques which improves the quality of traffic to a website through natural or unpaid inclusion. 

However, many find that SEO is much more complicated than other methods of Internet marketing. And that its techniques and methods involve a lot a of dedication as well as expertise in world of Internet marketing and technical issues pertaining to website design. So what are the usual things that goes through SEO? 

Technical aspects of SEO

SEO involves techniques which makes use of both the website itself as well as external factors which are used to further improve a website's visibility as well as quality of traffic coming from search engines. Factors used in the website are typically known in the industry as on-page SEO while the external factors are known as off-page SEO. The main objective of on-page SEO is about making a website more "search engine friendly" while off-page SEO is more about improving a website's traffic in search engines or in other popular social networking sites.

On-page SEO

On-page SEO involves the use of techniques which is directed to make a website more search engine friendly. Before an SEO campaign starts, SEO specialists or consultants would usually inspect a website if its search engine friendly or not. They would usually commence with the off-page SEO if the website is friendly enough, but if not, several changes would be done within a website, usually through its content and codes. 

The reason why on-page SEO is very important is because search engines, such as Google, makes use of crawlers or search engine spiders to crawl through a website's content as well as codes and fetch important information that users may eventually search for. By improving one's content as well as its codes, it would increase the chance of that website getting indexed. 

This part of SEO may involves technical skills in markup languages. This is the reason why many SEO consultants may ask assistance from a web specialist, such as a designer or a developer. However, because of CMS or content management systems, this practice became a lot more easier. 

Off-page SEO

Here is the bulk of every SEO campaigns. Although the on-page factors are important, its use can only go as far as making their site relevant to specific queries or searches. Off-page factors, however, improves the quality of traffic to a website through the use of many methods. One popular method used in off-page SEO is link building. 

Link building is considered in the market as one of the oldest, yet still one of the most powerful technique used in SEO. According to many professionals, such as those from seo philippines specialists, link building is just a term used to define a family of techniques used in SEO. Popular techniques in link building includes one-way links and three-way linking. 

One-way linking in SEO

One-way linking is a technique used in off-page SEO which is considered as the standard in any SEO campaigns. Although not considered as the first technique used in SEO, one-way linking is known for its effectiveness in SEO. According to many SEO Philippines specialists, this type of link building is considered more natural in the eyes of search engines compared to its predecessor. Popular techniques of one-way linking includes blog comments, forum posting, as well as link bait, the latter being the most powerful. 

Three-way linking is a method which were influenced by the first technique used in SEO link building, the reciprocal linking. However, according to experts, Three-way linking creates more "natural" links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.

Illicit use

Like many other Internet marketing techniques, SEO is also known for its illegal methods. These methods are called black hat SEO, which is distinct to another popular SEO term the white hat SEO. According to many professionals such as those from seo Philippines companies, black hat SEO tends to produce a much faster results than white hat. However, websites using black hat SEO techniques is punishable by search engines, such as banning a website from their indexes, if caught.