SEO of Today

What really made SEO a very popular and in-demand Internet Marketing technique is that it also aims to make the website an authority in World Wide Web market through the use of several popular techniques.

What are the benefits of using SEO or Search Engine Optimization as an Internet Marketing technique? According to many SEO experts, SEO had become a very in-demand and popular Internet Marketing technique due to its capability to improve a website’s visibility in search engines, like in Google, Yahoo!, and Bing.

However, what really made SEO a very popular and in-demand Internet Marketing technique is that it also aims to make the website an authority in World Wide Web market through the use of several popular techniques.

What Made SEO Popular

Other than just the idea of improving a website’s visibility in search engines, such as by aiming to get to the top 10 spot of a specific search query, SEO had also evolved into a type of Internet Marketing technique that aims to enhance a website’s authority in its own market.

SEO in the Past

According to many seo philippines experts, SEO started with the sole purpose of increasing website’s ranking in a specific search query or keyword used by Internet users. Techniques involved in early SEO campaigns are just to improve the website’s ranking in search engines, such as typical link building techniques.

Today, however, SEO had dramatically changed which involves a number of techniques that not only offer a stable spot in the top 10 search engine result pages or SERPs, but can also create a community which will be their main source of income.

SEO of Today

Many of today’s techniques involve the improvement of a website’s authority in the World Wide Web market by attracting the kind of people which will be their main target by using several techniques that will prove very useful for them. A popular example is link bait.

Link bait is considered as the most powerful SEO technique. This is because it can generate large amounts of natural links which would take a lot of time to do it alone. This is by offering them information worth sharing with others through the use of several social media websites, such as in social bookmarking and social networking.

But other than just the build-up of natural links, link bait can also be used to make a website an authority in its own market by giving information which would make them an expert in their field. This is one way of how SEO is currently done in today’s modern competition.

Others involve the use of social media, particularly social networking sites such as Facebook and Twitter, which, according to many SEO Philippines experts, had now become a separate Internet Marketing technique called SMO or Social Media Optimization.