Learning about Limitations of SEO

SEO or Search Engine Optimization is considered as one of the most effective Internet Marketing techniques used by many web masters today. The reason why is because of its effectiveness in increasing the quality and quantity of traffic in a website which leads to higher conversion rate.

In addition to that, SEO is also able to target its specific market through personalized marketing which is only possible through search engines.

However, though SEO is considered today as one of the most successful and the most powerful, its success is only limited on how well the website was constructed.

Limitations of SEO
According to many seo philippines experts, SEO is used mainly to increase a website’s visibility in the World Wide Web market by making the highest relevant answer to a search query, allowing these websites to appear in the first top 10 SERP or search engine result page.

However, its effectiveness it’s usually limited to only increasing a website’s visitor, and not the website’s conversion rate. This is the reason why SEO is usually offered with a redesign of a website so as to fully utilize SEO’s effectiveness in web marketing.

On-Page SEO Optimization
On-Page SEO Optimization, or on-page optimization, is a process in SEO which deals with the improvement of the website to make it more “search engine friendly.” This is by increasing the website’s keyword density.

According to many affordable seo services experts, there are many ways on how to increase a website’s keyword density, such as through its coding, such as the website’s Meta Tags including the Meta Title (the title of the page), the Meta Description (the description of the page), and Meta Keywords (the keywords of the page).

In addition to those, the Alt Tags and Title Tags are also popular places where SEO experts can increase a website’s keyword density, as well as with its URL and links. On-Page SEO also involves changing an image’s file name.

But other than on the website’s coding, on-page SEO also involves changing the website’s content. Not only does this improve the website’s keyword density, but also improves the website’s authority in the World Wide Web by sharing information that can be useful for many people. This is also used in a popular SEO technique called link bait.

Source: http://www.amazines.com/article_detail.cfm/4425650?articleid=4425650&title=SEO%2CPhilippines%2Caffordable%2Cseo%2Cservices

What is Progressive Enhancement?

There are many popular methodologies or practices developed in web designing. One of the most popular today is the Progressive Enhancement methodology, which is still widely practiced in the web development industry.

What is Progressive Enhancement?

Progressive enhancement, or PE, is a strategy for web design that emphasizes accessibility, semantic HTML markup, and external stylesheet and scripting technologies. Progressive enhancement uses web technologies in a layered fashion that allows everyone to access the basic content and functionality of a web page, using any browser or Internet connection, while also providing an enhanced version of the page to those with more advanced browser software or better bandwidth.

Principles Behind Progressive Enhancement or PE

According to many web experts offering some of the best web design services, Progressive Enhancement consists of the following core principles: (1) basic content should be accessible to all web browsers, (2) basic functionality should be accessible to all web browsers, (3) sparse, semantic markup contains all content, (4) enhanced layout is provided by externally linked CSS, enhanced behavior is provided by unobtrusive, externally linked JavaScript, and (5) end-user web browser preferences are respected.

Benefits of Progressive Enhancement or PE

Web pages created according to the principles of PE are by their nature more accessible, because the strategy demands that basic content always be available, not obstructed by commonly unsupported or easily disabled scripting.

Additionally, According to many web experts offering some of the best Philippine web design, the sparse markup principle makes it easier for tools that read content aloud to find that content. It is unclear as to how well PE sites work with older tools designed to deal with table layouts, "tag soup," and the like.

Benefits in SEO or Search Engine Optimization

Improved results with respect to search engine optimization are another side effect of a PE-based Web design strategy. Because the basic content is always accessible to search engine spiders, pages built with PE methods avoid problems that may hinder search engine indexing.

Criticism

Some skeptics, such as Garret Dimon, have expressed their concern that PE is not workable in situations that rely heavily on JavaScript to achieve certain user interface presentations or behaviors.

Others have countered with the point that informational pages should be coded using PE in order to be indexed by spiders, and that even Flash-heavy pages should be coded using PE.

In a related area, many have expressed their doubts concerning the principle of the separation of content and presentation in absolute terms, pushing instead for a realistic recognition that the two are inextricably linked.

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Learning about Facebook’s Capability for Successful Internet Marketing

Facebook is one of today’s most visited websites in the World Wide Web. And it was because of this that Facebook became the popular place to market a business which in turn led to the growth of an Internet Marketing technique that focuses mainly on Facebook and other popular social media sites. This is SMO or Social Media Optimization.

What is Social Media Optimization?

Social Media Optimization, or SMO, is a type of Internet Marketing technique which involves mainly marketing the business through the use of several different social networking sites. And one of the most popular is Facebook.

Why Facebook?

According to many Internet Marketing experts, SMO evolved from SEO (Search Engine Optimization) in which one of their most popular technique is the use of social networking sites not only to create one-way links, but also to promote a business in a social networking hub. One of those that SEO have used is Facebook.

Facebook, though more popularly known for its use as a way for people to connect with friends and relative, or to meet new friends not only locally, but globally, Facebook had also incorporated a way for businesses to interact with their customers and clients, as well as a way to market their business through the millions and millions of people subscribed to Facebook.

Popular Facebook Marketing Techniques 

There are many popular techniques used in Facebook today to market their business through Facebook. Some of the most popular are Facebook pages, Facebook Ads, as well as through Facebook applications which led to the growth of facebook applications developers today.

Facebook Page 

One of the first way to use Facebook as a marketing tool is by creating a Facebook page. Facebook had evolved to incorporate a page solely for businesses. But unlike the first time in which Facebook business pages was used, these pages now has the tool that marketers can use to measure their success in Facebook marketing.

Facebook Ads 

Another popular use of Facebook in Internet Marketing is its Ads. Similar to how Google Ads works, Facebook Ads allows for strategic targeting of customers and clients by taking note of their interests. This way, businesses can easily target their clients. However, unlike the use of Facebook pages, Facebook Ads require a fee.

Facebook Applications (Apps) 

Facebook Applications, or Apps, have also been used as a marketing tool in Facebook. Rather than to use ads, many businesses have hired expert Philippines web developer which can provide them a way to market their business without having to be too obvious as to scare their clients or customers. One popular way is to use Facebook games, which are also considered as apps, to market their business, such as their products and services.

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Learning about Link Building Processes

SEO or Search Engine Optimization is considered as one of the most popular Internet Marketing technique used by many web masters today. Part of the reason why is because of its capability to improve a website’s visibility throughout the World Wide Web, which in turn will increase the website’s conversion rate. 

However, to achieve success in an SEO campaign, it usually requires large amounts of time, skills, patience, and most especially effort. This is because one of SEO’s most important techniques requires these attributes, which is link building. 

What is Link Building?

Link building is considered as the oldest technique used in SEO. It involves the use of several different techniques and methods which aim to increase a website’s backlinks. Links are categorized between two-way or reciprocal link, three-way, and one-way techniques, though the latter is more preferable according to many SEO experts. 

Part of the reason why link building takes a lot of time and effort, as well as patience, is because of the methods or techniques used by SEO specialists to increase a website’s quality and quantity of backlinks. Popular techniques used include: 

Blog Commenting

Still known as one of the most popular techniques used in SEO link building, as well as one of the many techniques used by any link building services, blog commenting is one of the most popular way to gain one-way backlinks. 

However, this technique have become less effective when Google have put lesser weight on duplicated content, or duplicated blog content. Meaning, links coming from a page with duplicate content is far less effective than those links coming from unique contents. 

Forum Posting

This technique is one of those that require a lot of patience and effort. This is because a forum signature can only be created if its user had posted a number of forum threads as well as posted comments on other forum threads. 

If successful, forum posting can really increase the success of any seo Philippines campaign, particularly if its target market is found in most forums. 

Article and Press Release Marketing

Article marketing and Press Releases are popular Internet Marketing techniques used before SEO was first established. However, because these techniques can produce one-way links, article marketing and PR marketing have become a popular link building technique in SEO in which many link building services providers had specialized in this.

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WordPress Features and Advantages

The use of WCMS or Web CMS had been a very effective tool in maintaining a website. This allows non-technical users to make changes to a website with little training. Though A WCMS typically requires a systems administrator and/or a web developer to set up and add features, according to many web experts for different website development Manila companies, it is primarily a website maintenance tool for non-technical staff.

Because of the popularity and usefulness of WCMS, different WCMS applications were introduced in the past that are still popularly used today. One of the most popular is WordPress. 

What is WordPress?

WordPress is a free and open source blogging tool and a dynamic WCMS based on PHP and MySQL. It has many features including: 

Themes

WordPress users may install and switch between themes. Themes allow users to change the look and functionality of a WordPress website or installation without altering the informational content. Themes may be installed by using the Wordpress "Dashboard" administration tool, or by uploading theme folders via FTP. 

Plugins

One very popular feature of WordPress is its rich plugin architecture which allows users and developers to extend its abilities beyond the features that are part of the base install; WordPress has a database of over 18,000 plugins with purposes ranging from SEO to adding widgets. 

Widgets

Widgets are small modules that offer users drag-and-drop sidebar content placement and implementation of many plugins' extended abilities. Widgets allow WordPress developers to add functionality to their sites. These small widgets can be used to add functionality such as a slideshow, Facebook-like box, small news slider, and more. 

Mobile Application

Native applications exist for WebOS, Android, iOS (iPhone, iPod Touch, iPad) Windows Phone 7, and BlackBerry which provide access to some of the features in the WordPress Admin panel and work with WordPress.com and many WordPress.org blogs. 

Other Features

According to many web experts for different Philippine web design companies, WordPress also features integrated link management; a search engine-friendly, clean permalink structure; the ability to assign nested, multiple categories to articles; and support for tagging of posts and articles. 

Automatic filters are also included, providing standardized formatting and styling of text in articles (for example, converting regular quotes to smart quotes). WordPress also supports the Trackback and Pingback standards for displaying links to other sites that have them linked to a post or article.

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SEO Oldest Technique - Link Building

There are many techniques developed for a successful SEO campaign, and one of the most popular techniques still used today is link building. So what is link building and what made it an important part in any SEO campaign?

What is Link Building?
Link building, coming from the name itself, is method popularly used in SEO which aims to increase a website’s quantity and quality of back-links. The reason why this technique became popular is because search engines, particularly Google, weighs a website’s by the number of quality and quantity of back-links, like a vote to a running candidate.

And ever since the start of SEO, link building had continuously evolved to accommodate the many changes on search engine’s algorithm.

Different Link Building Techniques

One of the most popular links building techniques used in the past was reciprocal or two-way linking. It is one of the few link building services in the past that aims to increase a website’s quantity of links by exchanging links from other websites. This technique also gave birth to the two-way and three-way linking.

Eventually, a new and more effective technique was developed, the one-way linking. It is a technique that involves creating one-way links from other websites without having to reciprocate it. This is one of the most popular techniques used even today, and from that method, it inspired a number of different techniques on how to gain one-way links from different websites. Here are some of those:

Blog Comments
One of the many popular techniques used to produce one-way links is by commenting a blog. Although this technique has become ineffective for many reasons, it was one of the most popular techniques used by many SEO companies, particularly those that offer search engine optimization philippines.

Forum Posting
This technique requires patience, but very rewarding. Although it was used alongside the time that blogs were used in link building, the effort that a link builder must put in this technique is too much unlike the use of blog comments. Today, however, forum posting had again become a very popular link building technique.

Article Marketing and Press Releases
Both are still popular techniques, however, because of Google’s sensitivity in duplicate content, this technique may not offer the same kind of benefit that it had in the past. Press Releases, however, are still popular in SEO.

Blogging
One of today’s most popular and effective SEO link building techniques is blogging. Not only does this offer unique content but also offers a way for link builders to create one-way links that can truly attract their target market.(Source)