Learning about Facebook’s Capability for Successful Internet Marketing

Facebook is one of today’s most visited websites in the World Wide Web. And it was because of this that Facebook became the popular place to market a business which in turn led to the growth of an Internet Marketing technique that focuses mainly on Facebook and other popular social media sites. This is SMO or Social Media Optimization.

What is Social Media Optimization?

Social Media Optimization, or SMO, is a type of Internet Marketing technique which involves mainly marketing the business through the use of several different social networking sites. And one of the most popular is Facebook.

Why Facebook?

According to many Internet Marketing experts, SMO evolved from SEO (Search Engine Optimization) in which one of their most popular technique is the use of social networking sites not only to create one-way links, but also to promote a business in a social networking hub. One of those that SEO have used is Facebook.

Facebook, though more popularly known for its use as a way for people to connect with friends and relative, or to meet new friends not only locally, but globally, Facebook had also incorporated a way for businesses to interact with their customers and clients, as well as a way to market their business through the millions and millions of people subscribed to Facebook.

Popular Facebook Marketing Techniques 

There are many popular techniques used in Facebook today to market their business through Facebook. Some of the most popular are Facebook pages, Facebook Ads, as well as through Facebook applications which led to the growth of facebook applications developers today.

Facebook Page 

One of the first way to use Facebook as a marketing tool is by creating a Facebook page. Facebook had evolved to incorporate a page solely for businesses. But unlike the first time in which Facebook business pages was used, these pages now has the tool that marketers can use to measure their success in Facebook marketing.

Facebook Ads 

Another popular use of Facebook in Internet Marketing is its Ads. Similar to how Google Ads works, Facebook Ads allows for strategic targeting of customers and clients by taking note of their interests. This way, businesses can easily target their clients. However, unlike the use of Facebook pages, Facebook Ads require a fee.

Facebook Applications (Apps) 

Facebook Applications, or Apps, have also been used as a marketing tool in Facebook. Rather than to use ads, many businesses have hired expert Philippines web developer which can provide them a way to market their business without having to be too obvious as to scare their clients or customers. One popular way is to use Facebook games, which are also considered as apps, to market their business, such as their products and services.

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The Success of Facebook Marketing

SMO or Social Media Optimization is considered as one of the most popular Internet Marketing technique today. It is an Internet Marketing technique which makes use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Part of what made it successful was because of the use of one of its most effective methods. This is the use of Facebook Marketing. 

What is Facebook Marketing?

Facebook Marketing is a popular Internet Marketing technique that many web marketers are using today. It involves the use of different Facebook marketing techniques which aims to increase a web business’ exposure in the World Wide Web.

The Idea behind Facebook Marketing

The reason why Facebook became popularly used for web marketing, particularly in SMO, is because of the amount of traffic that Facebook generates in a day. According to statistics, Facebook generates the largest traffic in the World Wide Web, rivaling that of Google.

Because of this, Facebook became a potential medium for internet marketing. Eventually, a number of businesses have used Facebook to market their business in the World Wide Web market. One technique that they used was to make a profile page of their business, then invite friends and other people in Facebook through several connections from their existing friends.

From this, businesses will be able to make several marketing skits to attract people into their service or product. Many have also used the exposure of tagging people in a marketing image.

Other than in marketing, the use of Facebook pages also allows businesses to interact with their existing customers and clients so as to receive comments and feedbacks regarding their business.

Other Popular Techniques used in Facebook Marketing

Eventually, Facebook had integrated a profile page specifically for businesses which offers more features than a simple Facebook profile page.

But other than the use of Facebook Pages, there is also the use of Facebook Ads and Facebook Apps, in which many Facebook applications developers now offers as a separate service from SMO.

Facebook Ads Facebook Ads is a popular method used in Facebook Marketing which ensure businesses that they are able to target the people interested in their service or product. It works the same way that Google Adwords work.

Facebook Applications or Apps

One of the most recent techniques used in Facebook Marketing is the use of Facebook Apps. Facebook Apps is usually more appropriate for starting a promotional campaign. The use of Facebook Apps allows businesses to track the success of their campaign, unlike the use of Facebook’s “Liking” system. In addition to that, Facebook Apps are far easier to share.

Because of this, the demand for professional wordpress developer had continuously grown, particularly now that Facebook is still considered as one of the best Internet Marketing technique in the market.

Article source from Margarette Mcbride.

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Advantages of Using CMS in Web Development

As the World Wide Web continuously evolved, a number of tools were developed to make it easier and more convenient to develop a website as well as to maintain one. One of those tools that had been very valuable in web development is the use of WCMS, such as WordPress, Joomla!, and other popular WCMS used today.

What is WCMS?

Content Management Systems, or CMS, are computer systems that allow publishing, editing, and modifying content as well as site maintenance from a central page. A WCMS is a CMS that deals mostly with the management of websites.

Web CMS or WCMS is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease. 

A robust WCMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation. This, however, may require the assistance of a professional web developer, such as a wordpress developer.

The main advantage of using WCMS is that it allows non-technical users to make changes within their website without having to hire a professional web developer to accomplish this task. However, a WCMS typically requires a systems administrator and/or a web developer to set up and add features, but it is primarily a website maintenance tool for non-technical staff.

Different WCMS There are many WCMS used by different web professionals and experts today. One of the most popular is WordPress.

Firstly known as a blogging tool, WordPress was developed into a dynamic content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system. However, what made WordPress even more popular is because it now has the capability to edit a website’s content on the go, which is through the use of a mobile application.

Native applications exist for WebOS, Android, iOS (iPhone, iPod Touch, iPad) Windows Phone 7, and BlackBerry which provide access to some of the features in the WordPress Admin panel and work with WordPress.com and many WordPress.org blogs. To set this up, however, it may require the help of a professional web developer Philippines.

In addition to that, WordPress also features integrated link management; a search engine-friendly, clean permalink structure; the ability to assign nested, multiple categories to articles; and support for tagging of posts and articles.

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