Because of the need for digital marketing in the Philippines, many marketing companies have ventured into
this field as well. New companies that offer only digital marketing have also
sprouted up and it can be quite easy to find a digital marketing company if you have a need for their services.
Digital marketing has two forms or approaches – pull digital
marketing and push digital marketing. This article will focus on the more
aggressive approach, push digital marketing.
What is push digital marketing?
Push digital marketing, as the name suggests, is a form of
digital marketing wherein the marketer pushes
a marketing material towards the target audience. With this approach, the
recipient often does not provide permission or consent for the marketer to make
the marketing material available.
What are the different forms of using push digital marketing?
Some examples of forms of push digital marketing are emails,
text messages, online messages, and newsletters. Email marketing is among the
most popular forms of push digital marketing. Because of the nature of these
forms of digital marketing, they are also often categorized as spam.
What are the advantages and disadvantages of push digital marketing?
Push digital marketing is a more aggressive form of digital
marketing compared to pull digital marketing because you deliver the
information directly to your target consumers. One advantage of push digital
marketing is that it provides you with the opportunity to send a more
personalized message to your customers. However, this also makes it more
tedious to implement. Also, with push digital marketing, you need to have a
specific group of potential customers. You need to have specific information
such as a list of email addresses or mobile phone numbers for you to pursue
this form of digital marketing.
This approach is often used to promote new products and
services because it involves pushing new information towards the target market.
Compared to pull digital marketing, push digital marketing is more focused and
driven.
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