Guide To Push Digital Marketing

Digital marketing is on the rise in the past few years, along with the rise of the use of electronic devices. Whether through computers, mobile phones, tablets, or game consoles, more and more people are relying on these devices for browsing the Internet, accessing information, and playing various media. Because of the increased time spent on these electronic devices, it is inevitable that companies would turn to digital media to market their products and services.

 

Because of the need for digital marketing in the Philippines, many marketing companies have ventured into this field as well. New companies that offer only digital marketing have also sprouted up and it can be quite easy to find a digital marketing company if you have a need for their services.

Digital marketing has two forms or approaches – pull digital marketing and push digital marketing. This article will focus on the more aggressive approach, push digital marketing.

What is push digital marketing?

Push digital marketing, as the name suggests, is a form of digital marketing wherein the marketer pushes a marketing material towards the target audience. With this approach, the recipient often does not provide permission or consent for the marketer to make the marketing material available. 

What are the different forms of using push digital marketing?

Some examples of forms of push digital marketing are emails, text messages, online messages, and newsletters. Email marketing is among the most popular forms of push digital marketing. Because of the nature of these forms of digital marketing, they are also often categorized as spam.

 

What are the advantages and disadvantages of push digital marketing?

Push digital marketing is a more aggressive form of digital marketing compared to pull digital marketing because you deliver the information directly to your target consumers. One advantage of push digital marketing is that it provides you with the opportunity to send a more personalized message to your customers. However, this also makes it more tedious to implement. Also, with push digital marketing, you need to have a specific group of potential customers. You need to have specific information such as a list of email addresses or mobile phone numbers for you to pursue this form of digital marketing.

This approach is often used to promote new products and services because it involves pushing new information towards the target market. Compared to pull digital marketing, push digital marketing is more focused and driven.