Different Popular Facebook Marketing Techniques

What makes Facebook Applications or Apps a popular tool in web marketing? Facebook, other than a popular socialization media in the World Wide Web, is also known as one of today’s most popular and in-demand web marketing medium. 

Facebook Marketing

Facebook marketing is a popular method in web marketing which involves the use of Facebook. It is part of a larger web marketing technique called SMO or Social Media Optimization which aims to use social media websites as a means for marketing a business.

However, because of the many techniques used in Facebook marketing, many web experts have started to offer it as a separate service. This is when Facebook Applications or Apps became a prominent service across the world in which the demand for expert Facebook application developers became apparent. 

Different Popular Facebook Marketing Techniques

There are many popular techniques used in Facebook Marketing other than just Facebook Applications. Here are some of those: 

Facebook Pages

One of the first methods that web marketers used in Facebook Marketing is by simply creating their business’ Facebook profile.

In the past, even before Facebook had integrated the creation of business pages, along with fan pages and other popular types of profile pages in Facebook, many businesses have used Facebook not only as a base for web marketing, but also their own and free website. 

Not only did they have a way for showcasing their services or products, the use of Facebook pages also allowed them to market their business freely in Facebook. One method of doing this was to add people to their page then market their business to those that agreed. 

Another is the use of Facebook’s tagging system. With this, businesses can easily expose their business’ products and services in Facebook without having to add more people to them. This method also gives them the chance to attract more market.

Facebook Ads

In addition to the use of Facebook Pages, another popular technique used in Facebook Marketing is using Facebook’s own Ads. It is similar to the use of Google Adwords in which Facebook can accurately pinpoint those that may have interest in a business’ products or services by taking note of the user’s interests, as well as the kinds of activities happening in their wall.

Facebook Applications or Apps

One of the most recent techniques used in Facebook Marketing is the use of Facebook Apps. The advantage of using Facebook Apps is that the opportunities are endless, as long as Facebook allows the creation of third-party applications that users may freely use.

One way of using Facebook Apps is by making a Facebook game which aims to market a business’ service and product. But one of today’s most popular uses of Facebook Apps that many expert Facebook applications developers have made is with promotions.

It’s functions are similar to Facebook’s tagging system, but is much easier to add people as well as share to anybody interested in the promotion. The advantage of using this is that businesses can track the success of their marketing campaign across Facebook, and also allows them to increase their fan-based just as easily.