Effectiveness of Facebook Marketing

Facebook, other than used for connecting with friends and relatives, or to meet other people, had also been used by many businesses, both physical and online, to market their business in the World Wide Web. The reason why is because of Facebook’s capability to expose a business to its millions and millions of users worldwide.

Facebook Marketing 

Facebook Marketing is a huge part that makes for the whole of SMO, or Social Media Optimization. It is a popular method in SMO which mainly targets Facebook by using many of its different marketing capabilities. This includes the use of Facebook Pages, Facebook Ads, and Facebook Applications or Apps.

Facebook Page 

One of the most widely used forms of Facebook Marketing is the creation of Facebook Pages. One of the reasons why this is more commonly used is because creating Facebook Pages is free, and that it is simpler to use rather than creating and maintain Facebook Applications or Apps.

However, many businesses and web businesses had used this to another level in which most of them have hired Facebook designers to create their businesses’ Facebook Page, and because of today’s use of Facebook Timeline, many web designers had been given new ways to improve a business’ Facebook Page in many other ways.

Facebook Pages also stands as the staging point for other Facebook Marketing techniques, such as the use of Facebook Applications.

Facebook Applications 

According to many expert facebook applications developers, the demand for Facebook application or app development had significantly increased. The reason why is because of its capability for easy sharing as well as the effectiveness of their Facebook Marketing.

Normally, Facebook Apps are used for creating games. However, much facebook application developer had also used Facebook Apps to create promotional materials which allows for easier sharing and marketing.

Facebook Ads

Before the use of Facebook Apps for promotion and marketing, Facebook Ads have long been used by many businesses to easily expose their business all over Facebook.

Although it requires payment, which is similar to that of Google’s Adwords, Facebook Ads had been used effectively in Facebook Marketing. This is because Facebook’s advertisement can target the specific market that is interested in their product or services by taking note of their activities in Facebook, such as with their posts and their interests.

Source: