WordPress Features and Advantages

The use of WCMS or Web CMS had been a very effective tool in maintaining a website. This allows non-technical users to make changes to a website with little training. Though A WCMS typically requires a systems administrator and/or a web developer to set up and add features, according to many web experts for different website development Manila companies, it is primarily a website maintenance tool for non-technical staff.

Because of the popularity and usefulness of WCMS, different WCMS applications were introduced in the past that are still popularly used today. One of the most popular is WordPress. 

What is WordPress?

WordPress is a free and open source blogging tool and a dynamic WCMS based on PHP and MySQL. It has many features including: 

Themes

WordPress users may install and switch between themes. Themes allow users to change the look and functionality of a WordPress website or installation without altering the informational content. Themes may be installed by using the Wordpress "Dashboard" administration tool, or by uploading theme folders via FTP. 

Plugins

One very popular feature of WordPress is its rich plugin architecture which allows users and developers to extend its abilities beyond the features that are part of the base install; WordPress has a database of over 18,000 plugins with purposes ranging from SEO to adding widgets. 

Widgets

Widgets are small modules that offer users drag-and-drop sidebar content placement and implementation of many plugins' extended abilities. Widgets allow WordPress developers to add functionality to their sites. These small widgets can be used to add functionality such as a slideshow, Facebook-like box, small news slider, and more. 

Mobile Application

Native applications exist for WebOS, Android, iOS (iPhone, iPod Touch, iPad) Windows Phone 7, and BlackBerry which provide access to some of the features in the WordPress Admin panel and work with WordPress.com and many WordPress.org blogs. 

Other Features

According to many web experts for different Philippine web design companies, WordPress also features integrated link management; a search engine-friendly, clean permalink structure; the ability to assign nested, multiple categories to articles; and support for tagging of posts and articles. 

Automatic filters are also included, providing standardized formatting and styling of text in articles (for example, converting regular quotes to smart quotes). WordPress also supports the Trackback and Pingback standards for displaying links to other sites that have them linked to a post or article.

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The Success of Facebook Marketing

SMO or Social Media Optimization is considered as one of the most popular Internet Marketing technique today. It is an Internet Marketing technique which makes use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Part of what made it successful was because of the use of one of its most effective methods. This is the use of Facebook Marketing. 

What is Facebook Marketing?

Facebook Marketing is a popular Internet Marketing technique that many web marketers are using today. It involves the use of different Facebook marketing techniques which aims to increase a web business’ exposure in the World Wide Web.

The Idea behind Facebook Marketing

The reason why Facebook became popularly used for web marketing, particularly in SMO, is because of the amount of traffic that Facebook generates in a day. According to statistics, Facebook generates the largest traffic in the World Wide Web, rivaling that of Google.

Because of this, Facebook became a potential medium for internet marketing. Eventually, a number of businesses have used Facebook to market their business in the World Wide Web market. One technique that they used was to make a profile page of their business, then invite friends and other people in Facebook through several connections from their existing friends.

From this, businesses will be able to make several marketing skits to attract people into their service or product. Many have also used the exposure of tagging people in a marketing image.

Other than in marketing, the use of Facebook pages also allows businesses to interact with their existing customers and clients so as to receive comments and feedbacks regarding their business.

Other Popular Techniques used in Facebook Marketing

Eventually, Facebook had integrated a profile page specifically for businesses which offers more features than a simple Facebook profile page.

But other than the use of Facebook Pages, there is also the use of Facebook Ads and Facebook Apps, in which many Facebook applications developers now offers as a separate service from SMO.

Facebook Ads Facebook Ads is a popular method used in Facebook Marketing which ensure businesses that they are able to target the people interested in their service or product. It works the same way that Google Adwords work.

Facebook Applications or Apps

One of the most recent techniques used in Facebook Marketing is the use of Facebook Apps. Facebook Apps is usually more appropriate for starting a promotional campaign. The use of Facebook Apps allows businesses to track the success of their campaign, unlike the use of Facebook’s “Liking” system. In addition to that, Facebook Apps are far easier to share.

Because of this, the demand for professional wordpress developer had continuously grown, particularly now that Facebook is still considered as one of the best Internet Marketing technique in the market.

Article source from Margarette Mcbride.

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Effectiveness of Facebook Marketing

Facebook, other than used for connecting with friends and relatives, or to meet other people, had also been used by many businesses, both physical and online, to market their business in the World Wide Web. The reason why is because of Facebook’s capability to expose a business to its millions and millions of users worldwide.

Facebook Marketing 

Facebook Marketing is a huge part that makes for the whole of SMO, or Social Media Optimization. It is a popular method in SMO which mainly targets Facebook by using many of its different marketing capabilities. This includes the use of Facebook Pages, Facebook Ads, and Facebook Applications or Apps.

Facebook Page 

One of the most widely used forms of Facebook Marketing is the creation of Facebook Pages. One of the reasons why this is more commonly used is because creating Facebook Pages is free, and that it is simpler to use rather than creating and maintain Facebook Applications or Apps.

However, many businesses and web businesses had used this to another level in which most of them have hired Facebook designers to create their businesses’ Facebook Page, and because of today’s use of Facebook Timeline, many web designers had been given new ways to improve a business’ Facebook Page in many other ways.

Facebook Pages also stands as the staging point for other Facebook Marketing techniques, such as the use of Facebook Applications.

Facebook Applications 

According to many expert facebook applications developers, the demand for Facebook application or app development had significantly increased. The reason why is because of its capability for easy sharing as well as the effectiveness of their Facebook Marketing.

Normally, Facebook Apps are used for creating games. However, much facebook application developer had also used Facebook Apps to create promotional materials which allows for easier sharing and marketing.

Facebook Ads

Before the use of Facebook Apps for promotion and marketing, Facebook Ads have long been used by many businesses to easily expose their business all over Facebook.

Although it requires payment, which is similar to that of Google’s Adwords, Facebook Ads had been used effectively in Facebook Marketing. This is because Facebook’s advertisement can target the specific market that is interested in their product or services by taking note of their activities in Facebook, such as with their posts and their interests.

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