Tuesday, June 18, 2013

Digital Marketing Case Study – Guide to Executing your own Digital Marketing campaign


This case study shows how Hizon's Catering utilized the power of different digital distribution channels (web, social, search and mobile) to improve their sales performance.
More info about the campaign here: http://www.myoptimind.com/digital-marketing-case-study-guide-to-executing-your-own-digital-marketing-campaign/

Monday, June 17, 2013

Tips For Making Your Own Mobile App

Technology has been growing at an exponential rate the past few years. If computers and software has been the norm a decade or so ago, nowadays it’s all about mobile devices such as tablets and mobile applications. If you have your own website, whether for personal or business use, having a mobile application will provide many benefits to your website. It will also be good to know that you can make your own mobile app even with little help from a mobile app developer Philippines company. Below are some tips to help you.
  • Give it for free. Before you even start planning your mobile app, remember that its chances for success are greater if you offer it for free. Make it available for free download from your website and promote your mobile app by letting your customers and clients know about it. If the expense of getting a mobile app development company is not an issue even if you make the mobile app available for free, then getting their services is not a bad idea.
  • Provide a service or product with your mobile app. What is the purpose of your mobile app? Make sure that whatever feature you will offer with your mobile app is something that your customers or clients would often avail of. It can be a service or it can be a product discount or coupon. Ask yourself how a mobile app can make your customers’ lives more convenient?
  • Put attention to the design and detail. Who would like an ill-designed mobile app that has many glitches? Make sure to take the time and effort to choose a design for your mobile app that is sleek and looks good. A mobile app that looks savvy and stunning can easily get your customers’ approval. Also, do not forget to test several times before distributing it for download.
  • Make it simple and easy to use. Not all of those who will be downloading your mobile app are tech savvy, so it is very important to make sure that those who are on the lowest level of tech know-how will be able to figure out how to use your mobile app.
  • Have it available in different platforms. Although you will definitely start out in a single platform, it is better to expand into other platforms once you have a mobile app up and running. This will provide you with the flexibility to offer your mobile app to any customer no matter what mobile device and platform he or she uses.