SEO Bad Side

SEO or Search Engine Optimization is one of today’s most popular and widely used forms of Internet Marketing technique. However, like any other types of Internet Marketing techniques, SEO is also known for its use of illicit techniques which causes adverse effects to a search engine’s SERPs or Search Engine Result Pages.

The Good and Bad Techniques of SEO
Similar to most types of Internet Marketing techniques, the use of SEO have also produced a number of adverse effects to the SERPs of a search engine, such as in Google. Techniques which produce such results are known as Black Hat SEO.

According to many experts, including those that offers some of the best seo services Philippines, Black Hat SEO are techniques used in SEO which aims to produce faster results compared to the use of legit and acceptable SEO techniques, known as White Hat SEO.

White Hat SEO tends to take longer compared to the use of Black Hat SEO. This is because it uses the natural growth of a website’s authority by sharing information useful for their target market. This in turn will turn into leads, allowing websites to gain more authority in its own market, which also increases its relevance and popularity for search engines in a specific search query pertaining to their service and products.

Black Hat SEO, on the other hand, attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. 

Grey Hat SEO
Grey Hat SEO, on the other hand, are techniques used in SEO which is either White Hat, because it uses techniques which aims to manipulate search engines, or a Black Hat Technique, in which Grey Hat SEO is not as extreme compared to most types of Black Hat SEO. According to many seo Philippines experts, this techniques use subtlety compared to the brute force techniques used in Black Hat SEO.

There are many popular techniques used in Grey Hat SEO which is still used today. Such techniques include link buying, article prism/pyramid, link wheel, link pyramid, and many more.

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Learning about Link Building Processes

SEO or Search Engine Optimization is considered as one of the most popular Internet Marketing technique used by many web masters today. Part of the reason why is because of its capability to improve a website’s visibility throughout the World Wide Web, which in turn will increase the website’s conversion rate. 

However, to achieve success in an SEO campaign, it usually requires large amounts of time, skills, patience, and most especially effort. This is because one of SEO’s most important techniques requires these attributes, which is link building. 

What is Link Building?

Link building is considered as the oldest technique used in SEO. It involves the use of several different techniques and methods which aim to increase a website’s backlinks. Links are categorized between two-way or reciprocal link, three-way, and one-way techniques, though the latter is more preferable according to many SEO experts. 

Part of the reason why link building takes a lot of time and effort, as well as patience, is because of the methods or techniques used by SEO specialists to increase a website’s quality and quantity of backlinks. Popular techniques used include: 

Blog Commenting

Still known as one of the most popular techniques used in SEO link building, as well as one of the many techniques used by any link building services, blog commenting is one of the most popular way to gain one-way backlinks. 

However, this technique have become less effective when Google have put lesser weight on duplicated content, or duplicated blog content. Meaning, links coming from a page with duplicate content is far less effective than those links coming from unique contents. 

Forum Posting

This technique is one of those that require a lot of patience and effort. This is because a forum signature can only be created if its user had posted a number of forum threads as well as posted comments on other forum threads. 

If successful, forum posting can really increase the success of any seo Philippines campaign, particularly if its target market is found in most forums. 

Article and Press Release Marketing

Article marketing and Press Releases are popular Internet Marketing techniques used before SEO was first established. However, because these techniques can produce one-way links, article marketing and PR marketing have become a popular link building technique in SEO in which many link building services providers had specialized in this.

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