SEO Oldest Technique - Link Building

There are many techniques developed for a successful SEO campaign, and one of the most popular techniques still used today is link building. So what is link building and what made it an important part in any SEO campaign?

What is Link Building?
Link building, coming from the name itself, is method popularly used in SEO which aims to increase a website’s quantity and quality of back-links. The reason why this technique became popular is because search engines, particularly Google, weighs a website’s by the number of quality and quantity of back-links, like a vote to a running candidate.

And ever since the start of SEO, link building had continuously evolved to accommodate the many changes on search engine’s algorithm.

Different Link Building Techniques

One of the most popular links building techniques used in the past was reciprocal or two-way linking. It is one of the few link building services in the past that aims to increase a website’s quantity of links by exchanging links from other websites. This technique also gave birth to the two-way and three-way linking.

Eventually, a new and more effective technique was developed, the one-way linking. It is a technique that involves creating one-way links from other websites without having to reciprocate it. This is one of the most popular techniques used even today, and from that method, it inspired a number of different techniques on how to gain one-way links from different websites. Here are some of those:

Blog Comments
One of the many popular techniques used to produce one-way links is by commenting a blog. Although this technique has become ineffective for many reasons, it was one of the most popular techniques used by many SEO companies, particularly those that offer search engine optimization philippines.

Forum Posting
This technique requires patience, but very rewarding. Although it was used alongside the time that blogs were used in link building, the effort that a link builder must put in this technique is too much unlike the use of blog comments. Today, however, forum posting had again become a very popular link building technique.

Article Marketing and Press Releases
Both are still popular techniques, however, because of Google’s sensitivity in duplicate content, this technique may not offer the same kind of benefit that it had in the past. Press Releases, however, are still popular in SEO.

Blogging
One of today’s most popular and effective SEO link building techniques is blogging. Not only does this offer unique content but also offers a way for link builders to create one-way links that can truly attract their target market.(Source)

Popularity of WordPress in Web Development

CMS or Content Management Systems are popular tools used today by many web developers to easily maintain a website. But other than by web developers, CMS tools are more popularly used by those who possess basic knowledge of website development. This is because it allows them to maintain their own websites without the assistance of a professional website developer.

One of the most popular CMS tools used today is WordPress, which is why the demand for wordpress developer is still high. So what are the capabilities of WordPress in web development?

Popularity of WordPress in Web Development and Maintenance 

Unlike in the past in which websites must be maintained by professional web developers, particularly in editing its content, from text to images, to adding new web pages, the introduction of CMS had made this process easier and more convenient for clients which allow them to save more on hiring web developers to maintain their website.

However, other than just for editing their own website’s content, CMS tools, especially WordPress, had also introduced a number of features which can be used to improve their web sites.

Features of WordPress 

Changeable Themes 

One of the many benefits of using CMS, such as WordPress, is its themes. Themes allow users to change the look and functionality of a WordPress website or installation without altering the informational content.

Plugins 

One very popular feature of WordPress is its rich plugin architecture which allows users and developers to extend its abilities beyond the features that are part of the base install; WordPress has a database of over 18,000 plugins with purposes ranging from SEO to adding widgets. However, using plugins may require a professional web developer Philippines to ensure that nothing bad will happen.

Widgets 

Widgets are small modules that offer users drag-and-drop sidebar content placement and implementation of many plugins' extended abilities. Widgets offer WordPress developers to add functionality to their site. These small widgets can be used to add functionality such as a slideshow, facebook like box, small news slider etc.

Other Important Features of WordPress

WordPress also features integrated link management; a search engine-friendly, clean permalink structure; the ability to assign nested, multiple categories to articles; and support for tagging of posts and articles.

Automatic filters are also included, providing standardized formatting and styling of text in articles (for example, converting regular quotes to smart quotes). WordPress also supports the Trackback and Pingback standards for displaying links to other sites that have them linked to a post or article.

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Advantages of Using CMS in Web Development

As the World Wide Web continuously evolved, a number of tools were developed to make it easier and more convenient to develop a website as well as to maintain one. One of those tools that had been very valuable in web development is the use of WCMS, such as WordPress, Joomla!, and other popular WCMS used today.

What is WCMS?

Content Management Systems, or CMS, are computer systems that allow publishing, editing, and modifying content as well as site maintenance from a central page. A WCMS is a CMS that deals mostly with the management of websites.

Web CMS or WCMS is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease. 

A robust WCMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation. This, however, may require the assistance of a professional web developer, such as a wordpress developer.

The main advantage of using WCMS is that it allows non-technical users to make changes within their website without having to hire a professional web developer to accomplish this task. However, a WCMS typically requires a systems administrator and/or a web developer to set up and add features, but it is primarily a website maintenance tool for non-technical staff.

Different WCMS There are many WCMS used by different web professionals and experts today. One of the most popular is WordPress.

Firstly known as a blogging tool, WordPress was developed into a dynamic content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system. However, what made WordPress even more popular is because it now has the capability to edit a website’s content on the go, which is through the use of a mobile application.

Native applications exist for WebOS, Android, iOS (iPhone, iPod Touch, iPad) Windows Phone 7, and BlackBerry which provide access to some of the features in the WordPress Admin panel and work with WordPress.com and many WordPress.org blogs. To set this up, however, it may require the help of a professional web developer Philippines.

In addition to that, WordPress also features integrated link management; a search engine-friendly, clean permalink structure; the ability to assign nested, multiple categories to articles; and support for tagging of posts and articles.

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Evolution of Website Development

The use of style sheet languages had been the most important tool in website development. However, did you know that before the use of style sheet languages, a popular HTML tag called Tables were popularly used before the era of styling languages?

Starting with the Table HTML was originally designed as a semantic markup language intended for sharing scientific documents and research papers online. However, as the Internet expanded from the academic and research world into the mainstream in the mid-1990s, and became more media oriented, graphic designers sought ways to control the visual appearance of the Web pages presented to end users.

Although this was the time in which Tables were used as means for controlling the elements found in a website, did you know that style sheet languages were first proposed as a tool to manipulate the design of the website.

According to many web experts from different website development Manila, CSS was introduced in December 1996 by the W3C to improve web accessibility and to make HTML code semantic rather than presentational. Around the same time, in the late 1990s, as the dot-com boom led to a rapid growth in the 'new media' of web page creation and design, there began a trend of using HTML tables, and their rows, columns and cells, to control the layout of whole web pages.

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