Other than these popular Internet Marketing techniques, many online businesses around the world had used a popular and powerful type of Internet Marketing technique that allowed them to increase the volume of visitors to their website. This is SEO.
There are many popular Internet Marketing techniques used today, such as PPC, banner advertisements, as well as Social Media Marketing. However, other than these popular Internet Marketing techniques, many online businesses around the world had used a popular and powerful type of Internet Marketing technique that allowed them to increase the volume of visitors to their website. This is SEO.
What is SEO?
SEO or Search Engine Optimization is one of today’s most popular Internet Marketing techniques used in the market today. According to many SEO Philippines experts, part of what made it popular is because of its powerful method of increasing the number of visitors visiting a website, and this is through the use of search engines.
Major search engines such as Google, Yahoo!, and Bing are said to drive the most traffic in all of the World Wide Web, other than Facebook. Because of its larger market share, search engines became a popular medium for marketing. It was also because of this that SEM or Search Engine Marketing techniques became popular, in which one of those is SEO.
Techniques in SEO
There are many techniques used in SEO ever since it was established as a type of Internet Marketing technique. But because of its collection of techniques, many SEO experts decided to divide these into two different methods, the on-page and off-page SEO.
According to many SEO Philippines experts, on-page SEO is a process of improving a website’s accessibility in search engines by making it more “search engine friendly”. This is done by improving the website itself, from its content to its coding.
Off-page SEO, on the other hand, is a process of improving a website’s authority in the World Wide Web. This is by creating unique and useful information, or by creating backlinks for their websites. Other than just increasing its accessibility, this also determines how well a website will rank in search engines, particularly when targeting a specific keyword.
White Hat and Black Hat of SEO
SEO techniques are also divided between two different methods, the White Hat SEO technique and Black Hat SEO technique. White Hat SEO is a process of SEO which follows the proper way of improving a website’s accessibility from search engines. Black Hat SEO, on the other hand, makes use of techniques which aims to deceive or manipulate the SERPs or Search Engine Result Pages.
However, other than White Hat and Black Hat SEO techniques, there are also a number of SEO techniques which can also be considered as a Gray Hat SEO technique. Gray Hat SEO techniques are types of SEO which can be both White Hat and Black Hat. One popular example of those SEO techniques are link buying.
