One of the most popular Internet Marketing technique used in the market today is Search Engine Optimization, or simply known as SEO. It is also considered as one of the cheapest, yet one of the most powerful Internet Marketing technique used in the industry.
Strengths of SEO
According to many experts, SEO is considered as one of the most successful and powerful Internet Marketing technique. Part of the reason why is because of its effectiveness in increasing a website’s traffic through search engines, particularly among major search engines such as Google, Yahoo!, and Bing.
Because search engines are highly visited and used tool for surfing the Internet, many online marketers used this as their main market to increase their business’ success in the World Wide Web. This is when SEM or Search Engine Marketing was first developed.
Before SEO, there where other popular SEM techniques used in the market, usually involving paid placements such as the popular PPC (Pay-Per-Click), contextual advertising, and even a paid inclusion which involves paying a search engine company to include their website in a specific keyword.
Eventually, SEO was introduced in the market. Although similar in their target, SEO and SEM are different Internet Marketing techniques. The first difference is that SEM uses paid inclusion while SEO makes use of several techniques which aims to improve or “optimize” a website to achieve higher ranking in search results via the process of selecting specific keyword expressions associated to the website. And compared to SEM, SEO is usually free of charge (although hiring an SEO company is usually very expensive).
Its less expensive costs is one of its many strengths, ....... (read more ..)
Tuesday, June 28, 2011
Thursday, June 9, 2011
Effects of Google’s New Algorithm in SEO
Recently, Google had made a significant change in their algorithm to answer the growing concern about a number of new black hat SEO techniques. But what effects can this do to SEO practices?
Most SEO specialists and experts around the world focuses mainly on the algorithm of Google. This is due to the fact that Google has a total market share of 91% (based on the study made in 2010) compared to other major search engines in the market such as Yahoo! and Bing. This is the reason why most techniques used by SEO specialists and experts deals with increasing their website’s relevance in Google’s SERPs or search engine result pages.
Because of this, Google had continuously made several changes in their algorithm due to the many deceptive SEO techniques used by many webmasters. And recently, Google had announced a major change in it’s algorithm, affecting 11.8% of its previous algorithm, to combat the growing concern about duplicate contents, content farming, as well as “dead” websites.
Details about Google’s Major Algorithm Change
According to the announcement made by Google, this major update aims to reduce rankings of low quality websites, websites which are normally of no use for users (but useful for SEO specialists), as well as those websites with duplicate contents such as article sites and a few press releases. This, however, does bode well for many SEO specialists that strongly follows the search engine guidelines.
According to many seo philippines experts, this new algorithm also aims to further improve the rankings of high-quality websites, which are websites that offer fresh and unique contents based on information that will pose very useful for Google’s users.
What Changes will this make in SEO?
According to many SEO Philippines experts, there have been a number of major changes within the usual process of SEO. Many SEO specialists and experts have said that since the major change, many of their websites, which mostly runs in black hat SEO techniques, had significantly dropped due to the fact that most of their links were made irrelevant in Google’s new algorithm.
However, many websites, particularly with those that generates unique and fresh contents every day such as blogs, have significantly risen in Google’s SERPs due to this new change in algorithm. Because of this, many SEO experts have said that the best way to rank higher in today’s algorithm is by branding through unique and high-quality contents.
Many seo philippines experts have also said that link building still a very effective way in SEO, though they may have to change their ways to improve their links such as not linking to duplicate contents and producing unique and fresh content for the use of people.
Because of this, Google had continuously made several changes in their algorithm due to the many deceptive SEO techniques used by many webmasters. And recently, Google had announced a major change in it’s algorithm, affecting 11.8% of its previous algorithm, to combat the growing concern about duplicate contents, content farming, as well as “dead” websites.
Details about Google’s Major Algorithm Change
According to the announcement made by Google, this major update aims to reduce rankings of low quality websites, websites which are normally of no use for users (but useful for SEO specialists), as well as those websites with duplicate contents such as article sites and a few press releases. This, however, does bode well for many SEO specialists that strongly follows the search engine guidelines.
According to many seo philippines experts, this new algorithm also aims to further improve the rankings of high-quality websites, which are websites that offer fresh and unique contents based on information that will pose very useful for Google’s users.
What Changes will this make in SEO?
According to many SEO Philippines experts, there have been a number of major changes within the usual process of SEO. Many SEO specialists and experts have said that since the major change, many of their websites, which mostly runs in black hat SEO techniques, had significantly dropped due to the fact that most of their links were made irrelevant in Google’s new algorithm.
However, many websites, particularly with those that generates unique and fresh contents every day such as blogs, have significantly risen in Google’s SERPs due to this new change in algorithm. Because of this, many SEO experts have said that the best way to rank higher in today’s algorithm is by branding through unique and high-quality contents.
Many seo philippines experts have also said that link building still a very effective way in SEO, though they may have to change their ways to improve their links such as not linking to duplicate contents and producing unique and fresh content for the use of people.
Subscribe to:
Posts (Atom)